Using Buyer Personas to Deliver Added Value
As your customers sort through countless marketing messages received on a daily basis, how are you separating your business from the pack to deliver personalized content that aligns with your ideal prospects’ needs and interests?
Hitting your targets goes beyond just knowing where and how to find them. Rather, it also includes curating and delivering content that connects with your desired customers on an intimate level, showing an understanding of how your product or service will positively impact their world.
Given the importance of narrowly defining target audiences, you may benefit from pinpointing prospects based on developing ideal customer profiles — also known as buyer personas.
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers, personas describe the pains, motivations, processes, trusted sources and daily lives of your buyers. In turn, this data collection allows marketers to develop and tailor content in a way that reaches the targeted audiences via the right channels.
According to apublished by Cintell, a cloud-based customer intelligence platform, in tandem with Marketing Advisory Network, a marketing consulting services firm, 71 percent of companies that reported exceeding revenue and sales goals also reported the use of documented personas. This is clear evidence that developing personas and tailoring marketing content around those semi-fictional representations are integral in successful small business marketing strategies.
Looking to create buyer personas for your product or service? Want to see how data can drive your marketing strategy? We’re your nearby experts; we can help.
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