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Why Is It Easy to Confuse a Logo With a Brand?
Feb 13, 2019

If someone asked you, off the top of your head, to explain the difference between a logo and a brand, could you? If you’re in marketing, you probably could, but could you explain it to a client without using any of your profession’s jargon? That’s a lot harder, and it is one of the reasons why many entrepreneurs and business managers confuse the two regularly. This leads to misconceptions like the idea that logo design is the be-all end-all of...